CYPRESS, Calif.?(BUSINESS WIRE)?Hitachi
Automotive Systems Americas, Inc., Los Angeles will launch the
?Change and Innovate? marketing campaign at the Automotive Aftermarket
Products Expo (AAPEX), held in Las Vegas, Nevada from Nov. 1 to 3 at BOOTH
238.
Hitachi?s booth will also showcase an expanded line of Electronic
Throttle Bodies (ETB) in a branded product box. These lightweight ETB?s
feature precise throttle opening and closing to optimally control
airflow and engine mapping. They will help meet the growing demand for
products that create more energy efficient vehicles.
The new campaign, with the tagline ?Hello Change, Let?s Innovate,?
highlights Hitachi?s expertise in the automotive aftermarket industry
and ability to serve the customer?s evolving needs. Campaign elements
include the launch of a branded Facebook page, Hitachi Automotive
System?s first social media outreach to customers and retailers. Fans of
the ?Hitachi
Auto Parts? page will have access to the latest company news, event
photos, and product and application information.
?We are excited to launch the ?Change and Innovate? campaign at AAPEX to
highlight our commitment to the aftermarket industry. For years Hitachi
Automotive has been recognized universally as an Original Equipment
Manufacturer. Today, our quality products are also available directly to
the Aftermarket so we can service all customers with confidence,? said
Fred Pakshir, General Manager of Hitachi Automotive Systems Americas,
Inc. Los Angeles office.
The campaign look and feel is reflected in the trade show booth design
and updated marketing materials, including the company website,
brochure, product catalog and fliers. These campaign elements increase
brand awareness amongst warehouse distributors and installers who are
important stakeholders and partners for communicating the depth and
breadth of Hitachi?s product range.
About Hitachi Automotive Systems Americas, Inc.
Hitachi Automotive Systems Americas, Inc., a subsidiary of Hitachi
America, Ltd., manufactures, remanufactures and markets a wide range of
automotive systems including engine management systems, electric power
train systems, drive control systems and car information systems for all
major automotive original equipment manufacturers worldwide.
Hitachi Automotive Systems Americas, Inc. was formed on Jan. 1, 2011
when Hitachi Automotive Products (USA), Inc. merged and consolidated its
two subsidiaries, UNISIA OF GEORGIA CORPORATION and TOKICO (USA) INC.
The consolidation is part of a global initiative to strengthen the
organization and improve the efficiency of operations in the Americas.
The company is headquartered in Harrodsburg, KY, with a total of 2,000
employees.
For more information please visit www.hitachi-automotive.us.
Photos/Multimedia?Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50044289lang=en
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